(AND WHY YOU SHOULD NEVER DO ANYTHING WITHOUT A "CTA")
“Outbound” marketing doesn’t work anymore; it just doesn’t. Why? Because the average worker deals with 10-times more information today than just three years ago and will be dealing with 10-times more information three years from now. And because 94% of your customers now research online for purchase decisions, with fully 41% reading customer reviews. So, if your customers are not singing your praises, your potential prospects are finding your competitors instead of you.
Think about that!
This makes it all-but-impossible to get your prospects’ attention through traditional “outbound” marketing methods. Yes, in the past you could buy people’s attention. Not anymore; now you must earn it – and this practical session of proven methods will show you how. Dave Nelsen, 7-time Vistage award winner (including two-time Speaker of the Year) reveals his formula for “Inbound” Marketing that will break through the clutter, engage the potential buyer, and convince that person to act.
“Inbound” Marketing attendees will:
Become believers in CTA – Call to Action – and learn to use CTAs liberally
Learn why every webpage (social media post, YouTube video, sales presentation… everything!) should be designed to get a Call to Action response
Learn measurements to prove what “Inbound” Marketing works and what doesn’t work
Take home the 11 specific steps (supported with some amazing free tools) to make your “Inbound” Marketing program’s success far more likely
Learn you don’t get what you don’t ask for!
Every day half of all Internet traffic starts with a search, and you’ll leave this session knowing how to design and implement an inbound marketing and/or social media strategy to attract, engage and convert those searchers to customers!